April 3rd and 4th saw our Demonstrators, Managers and Directors take part in the largest Awareness Campaign in our History, dressed for success many wore their Tupperware Caps, had their Sports bottles and lanyards to quell their thirst, 100’s of mini catalogues and wearing proudly their Tupperware name badges alongside the specially produced button “Tupperware, not what you expect!"

So why did we create our Top of Mind Awareness Campaign and involve you, our Managers and Demonstrators? Well quite frankly you’re the very best recommendation there is, you are living proof of what can be achieved, by taking ownership of your own businesses, and using the tools available to you, you have every opportunity to influence others to come with you on your exciting journey.

Market research conducted last year, indicated that those who are Tupperware insiders, those already associated with the brand and our products, loved us, they thought we were innovative and fun and knew the Party was a good deal for Hosts and a great way to buy and learn about products.

Those who were unfamiliar with Tupperware, the outsiders thought we were daggie, old fashioned and Tupperware was "stuff their mums had". However once they were shown a catalogue their perception of our product and who we were changed.

Therefore our strategies were to put as many Catalogues into the hands of outsiders as possible and bring them into Tupperware.

By having Demonstrators and Managers all across Australia and New Zealand going to the streets en masse, to connect with people in their local areas, sporting grounds, local businesses, and strategically identified areas surrounding their Distributorship provided a good opportunity to connect or re-connect with us.

We heard so many wonderful stories from your Directors on the Saturday afternoon call in, the sales team all gathered at Awareness Base Camp (aka my place) to record your initial results and the response was overwhelmingly positive. Sure there were a few disappointments as with anything new however measuring their initial results the Top of Mind Awareness Campaign was a great success.

There is nothing more powerful than people power, its amazing the connection we can make when we put a face to the brand and have people identify with YOU as the face of Tupperware. By including Demonstrators, Managers and Directors to take it to the streets, on these two specific days along with the support of the Mini Catalogue going out at the same time in Better Homes and Gardens in Australia and Taste Magazine in New Zealand, we took many new customers from Tupperwho ? to TupperWARE!!!

We are very excited about the follow up results and will share with you some of our findings, and of course who won the Family Big Day Out draws.

Remember Top of Mind Awareness isn’t just limited to a couple of days, awareness happens every day.