As you all know, Tupperware is celebrating its 50th birthday in Australia this month. We thought it would be fun to revisit the past in the lead-up to Birthday Month, and take a look at how the world and Tupperware has changed.

This month, we're going back to the late 1940's through the 1950's. Sit back and enjoy the ride!

The year is 1945.

World War II ends and Elvis Presley’s parents present him with a guitar for his 10^th birthday

Earl Tupper, a New Hampshire tree surgeon and plastics innovator, obtains some polyethylene from DuPont and begins to develop his wonder bowl with its soon-to-be-famous "burping" seal.

Four years later, its 1949, and the "Tupper Seal" for closing plastic containers is patented.

Although his range of plastic kitchen containers is marginally successful in the traditional retail environment, Tupper is  far from happy with sales levels

He discovers Brownie Wise, a middle aged single mother is selling substantial quantities of Tupperware via a "party plan" system.

Tupper is so impressed that he employs Wise as vice president and general manager of Tupperware and we see the birth of partying at Tupperware.

 Subsequently, Brownie Wise becomes a legend in direct marketing.

She develops a unique reward program and management opportunities for participating housewives and her sales force grows from 200 women in 1951, to 9000 in 1954.

Two years later Australia is abuzz with an amazing  new household appliance  the television.

Stay tuned for next month's installment, the 1960's!